Bob Russo, product designer for Avid’s storage products, put together an excellent video tutorial on the workflow for Premiere Pro CC with Avid’s NEXIS|Pro, using axle Starter software and our Premiere panel. It’s definitely a new era when Avid is not only selling, but promoting and explaining open solutions with the ‘coopetition’. At three minutes in length, the video is a quick, informative intro – or you can just read the accompanying blog post. Thanks, Bob!
Just before the holidays, we held an in-depth webinar covering what’s possible with today’s 10 Gigabit Ethernet technology and our radically simple media management. Corky Seeber, CEO of our longtime partners Small Tree, who pioneered 10 Gigabit networking on the Mac, cohosted the webinar with us. If you’re interested in faster network speeds (and who isn’t?), 4K editing and the evolution of high performance storage for video applications, you should definitely check it out. To watch the recording, just register at this link.
IBM just posted this nice video interview, covering how axle Video works with IBM’s Spectrum storage products to handle the explosion in number and size of media files. The production values are pretty slick – many thanks, IBM team!
By way of context, we estimate that video applications consumed over 100 Exabytes (1 Exabyte = 1,000 Petabytes = 1,000,000 Terabytes) of newly installed storage this year! It’s a staggering amount and is likely to grow in strong double digits annually over the next few years. No wonder so many teams are looking for solutions to manage it all…
If you were wondering how the cloud was going to magically handle all your high-res media, today has brought an answer. Amazon introduced its latest cloud gateway, called ‘Snowmobile’ – and no, it’s not April 1st nor am I making any of this up. It’s a semi truck housing 100 petabytes of data storage, and it pulls up to your front door, hooks up (presumably via 10 Gigabit Ethernet) and copies all your stuff from your server, before driving off to Amazon’s nearest datacenter. They developed this because, understandably, people were disappointed at the upload times for massive amounts of media and other big data; last-mile bandwidth is still often much more limited than we’d like. This isn’t an argument against the viability and obvious robust health of the cloud IT model, just a reality check that some things, like big collections of media files, still live on and are best managed on actual drive-based storage. Of course, at axle Video all our products are built on that principle, so we’re delighted to see Amazon, uh, driving our way.
December’s Videomaker magazine brings us a roundup of video collaboration tools. The article compares our axle 2016 software to Wipster, Frame.io, and AFrame, and I’m delighted to say that ours was the only on-premise solution that made the cut! In other words, we catalog your media where it already lives, on your networked storage, whereas the others all expect you to upload it to cloud storage. The article is an excellent overview of what’s available on the market, and contrasts the strengths of the different approaches. Interestingly, the other 3 companies have raised a combined $20m+ in venture capital! By contrast, axle Video continues to grow our software business based almost solely on revenue from customers, which may give us some advantages in the long haul.
We’re delighted that sculptor Janet Echelman, who does amazing large-scale installations around the world, was a keynote speaker at this year’s Adobe MAX in San Diego. Janet’s inspiring story and groundbreaking work made a real impression on the more than 10,000 attendees at her presentation. Why axle Video? Unlike most sculptures, Janet’s are designed to move and change colors and patterns based on their environment, winds, and even input from the Internet. As you’d imagine, she and her team at Studio Echelman have amassed many thousands of media assets over the years, both video and photo – from behind-the-scenes footage to gala unveilings. axle 2016 gives her team a way to find just the footage they need.
We spent a fantastic 3 days at the FCPX Summit last week/weekend, which included a visit to the Cupertino campus to meet with the FCPX, Compressor and Mac hardware teams. The sessions at the Summit were super-informative, and the participants (from a good mix of educational and corporate sites) were engaged, knowledgeable and really strong on workgroup and media management topics. We’ll definitely be back next year.
We also got hands-on time with the new MacBook Pros, touchbars and all! I’ll post my report on that soon – having a small, full timeline under your fingertips while you can zoom in on the main timeline onscreen (or go to a full-screen player view) is simply awesome. And last week’s FCPX 1.3 release, which kind of snuck out there with the laptops, has some really impressive advances (including audio ‘lanes’ – kind of smarter tracks) that should go a long way towards bringing FCPX into the mainstream. Its 4K performance is really compelling, which is becoming a very key issue these days!