Digital Production BuZZ Features axle ai

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Larry Jordan’s renowned podcast series recently featured our CEO, Sam Bogoch – you can listen to the interview or read the transcript here.  The segment with sam starts at the 40:00 mark.  Larry has a unique ability to dig into key topics that impact video editors and make them really understandable.  We hope you enjoy the podcast!  Here’s a highlight:

Sam:   When video went digital, starting around a decade ago, it was still surprisingly hidden.  It just went from being on a tape on the shelf to being on a hard drive on the shelf, often with that same piece of tape or post it note on it, and once you got up to a few dozen disc drives and many of our customers start out with many many dozens or hundreds of disc drives, you still kind of have no idea at a glance of what’s on those drives.  You’ve got to plug them into a computer. Now at least it’s random access now, so you don’t have to actually fast forward your way ahead in the footage.  Nonetheless, it’s kind of out of sight, out of mind. So the biggest challenge I see with media, is to present enough of it in front of you in a kind of transparent way that you feel like you could actually find something.  I think from that point onward it gets a lot easier, but until you get to that point, it’s mostly hidden.

Larry:  It’s like a text document… you can quickly search for a word, but you can’t quickly search for a picture and a video clip.

Sam:  Exactly right.

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