We compete with Post-It Notes, Sharpies and Shouting.

Our New England resellers, Rule Boston Camera, invited us in to give a talk and demo of axle at their headquarters yesterday. It went great – many thanks for that; there were excellent questions from the audience. Meanwhile, I thought we should draw attention to one key point (it comes at about 3:45 of the video) which is that because over 95% of video production teams don’t have asset management today, axle is really competing with some fairly primitive, affordable tools.

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