NAB – today, we announced the release of a breakthrough media analysis and search platform, axle ai, as well as the first product based on this platform. Postproduction teams can save a ton of time that would otherwise be spent manually tagging their media, and can benefit from the ability to find media that may not have been managed at all, often simply with cryptic multi-digit filenames from camera media. The ‘ai’ in axle ai stands for artificial intelligence, shorthand for a variety of deep learning technologies which are rapidly making machine analysis of media files not only possible, but compelling in real-world use.
axle ai helps video postproduction teams bypass the laborious task of entering detailed metadata about every scene. Instead, users simply select a frame from a video, or grab an image from any onscreen source including web pages. axle ai is then able to rapidly identify a ranked list of media clips, as well as the exact segments in those clips, whose contents most closely match the image.
The first shipping configuration to deliver this power is the axle ai Appliance, which combines the axle ai software with a networked processor system with very high throughput optimized to run the axle ai video search and analysis algorithms. The axle ai platform is extensible to encompass additional onsite and cloud-based engines in the future, and is intended to offer the best available infrastructure for this class of media analysis.
“axle ai is a major breakthrough in media management productivity”, said Sam Bogoch, axle Video CEO. “In conjunction with axle 2017, it brings automatic metadata creation, faster production, and new possibilities for media search and reuse to a wide range of video professionals. This type of solution was not even conceivable until very recently, and we’re excited to be the leaders in bringing it to market.”
We’re delighted to announce that axle 2017, our next-gen radically simple media management tool, is now shipping. It represents a full year of work on scalability, system stability and new features. We’re seeing axle deployed in an even wider variety of sites (over 400 in all, including corporate, religious, university, sports, broadcast, and postproduction customers).
• support for over 2 million assets in a single database
• new metadata field types and expanded metadata panel size
• optional Advanced Transcode module replacing Telestream Episode Pro and Engine
• optional Softron MovieRecorder integration for realtime ingest monitoring
• optional cloud archiving – see our webinar with Backblaze, Register here!
• optional mirrored cloud deployment for external review and approval
We’ll be demoing axle 2017 at our NAB booth, SL13609, beginning April 24th in Las Vegas. We hope you can join us – it should be a great show. We’re also announcing a number of important new technology partnerships in the days before the show -stay tuned; there will be releases daily on our Press page.
Avid’s Bob Russo has done it again – today, FCP.co posted a new tutorial video covering the powerful workflows that are available with Apple’s Final Cut Pro X, axle Starter, and Avid’s NEXIS|PRO storage system. Yet more indications that Avid is really opening up their strategy these days – and also an impressive showcase for for the growing uses of FCPX. axle Starter is included as part of all of Avid’s NEXIS|PRO solutions, and can be upgraded to more powerful axle 2016/2017 configurations, including Gear, at any time.
Our storage partners G-Technology have a new event space in LA, and we held a joint event there together with Adobe highlighting the ways our customers are using radically simple media management with G-Tech storage and Adobe Creative Cloud applications. Our resellers Maxx Digital co-hosted. There were well over 100 sign-ups and 82 attendees – thanks, everyone, for attending! We were joined by some other great vendors – RED, with their killer digital cinema cameras, Eizo, with their HDR-capable monitors, ATTO, with high speed 10GigE and FibreChannel connectivity, and Atomos, whose portable field capture/display units have taken the video world by storm. Each vendor had a representative at the event to answer questions, and a table for hands-on demos.
The event highlighted a joint customer of ours who manages Kenny Chesney’s tour videos. More on this great application of axle software and G-Tech storage soon!
Given the mood tonight here in NYC (and JFK), I thought I’d post this 1970 classic from the Temptations. Stay safe, everyone.
Bob Russo, product designer for Avid’s storage products, put together an excellent video tutorial on the workflow for Premiere Pro CC with Avid’s NEXIS|Pro, using axle Starter software and our Premiere panel. It’s definitely a new era when Avid is not only selling, but promoting and explaining open solutions with the ‘coopetition’. At three minutes in length, the video is a quick, informative intro – or you can just read the accompanying blog post. Thanks, Bob!
Just before the holidays, we held an in-depth webinar covering what’s possible with today’s 10 Gigabit Ethernet technology and our radically simple media management. Corky Seeber, CEO of our longtime partners Small Tree, who pioneered 10 Gigabit networking on the Mac, cohosted the webinar with us. If you’re interested in faster network speeds (and who isn’t?), 4K editing and the evolution of high performance storage for video applications, you should definitely check it out. To watch the recording, just register at this link.